Transform Your Thinking
Every organization needs to be more innovative, and innovation always begins with better thinking. But few have the thinking culture that makes it happen consistently right across their business. Transformational Thinking builds a cognitive infrastructure that turns ordinary teams into everyday innovators.
Serendipity + Structured Thinking
Innovation comes from serendipity (moments if inspiration) or from fresh, structured thinking. We can’t plan serendipity, but we can design better thinking. Unfortunately, most organizations treat thinking as an invisible activity that “just happens” in the background of work. But original thinking is the source of all new value your organization delivers.
And strangely, your thinking is managed with less rigour than any other business process, because unlike finance, HR, or IT, there are no systems, standards, or measures around how it’s done.
Innovations are a downstream consequence of your upstream thinking quality. We supercharge your business to enable your people to drive and deliver informal innovation in their everyday activities. Which surprisingly, increases those serendipitous moments too…
Problems/Solutions
Does the pace / velocity of work leave your people with reduced time for quality thinking?
Your people typically get their best ideas in the shower, on walks, or in bed.
Freaky Thinking harnesses hybrid working to turn it into a reliable source of business benefit – and not a missed opportunity.
Have your AI investments delivered far less value than you were promised?
Most organizations use AI as a tool – not as a thinking partner.
The Cognitive Value Stack aligns human cognition with machine intelligence so AI produces sharper ideas and better business outcomes – not just more output.
Do you believe your meetings consume time but often don’t deliver the value they could?
Meetings were designed for a slower, simpler world.
Meeting Maximiser transforms recurring meetings with a continuous value-creation mechanism that shifts when and how thinking happens without adding more workload.
Are you still relying on brainstorming, even though it rarely produces anything truly original?
Brainstorming feels energetic, but research shows it suppresses the very thinking it claims to unlock.
We replace 70-year-old habits with modern thinking methods that reliably generate higher-quality ideas.
Are your people delivering small improvements when you need step-change breakthroughs?
Breakthroughs don’t come from trying harder – they come from posing better questions.
Freaky Thinking equips your people to frame bolder, smarter questions that unlock original, high-value ideas aligned to your business priorities.
Be recognized as an innovative organization
When you build a thinking infrastructure, it delivers innovations reliably, repeatedly, and at scale. Innovation is no longer something you hope for – it becomes the natural by-product of how your organization thinks.
- Your teams generate sharper ideas and make faster, better decisions.
- Meetings become catalysts for value creation, not time sinks.
- Your people can out-think your current blockers to accelerate organizational performance.
- The original thinking your people do is a clear business competitive advantage.
Use Transformational Thinking to power your innovation need.
Meet Chris Thomason
Designer, innovator, author and speaker.
Chris helps organizations deliver value and results through better individual and team thinking.
Formerly with the UK’s largest bank, Chris has spent years studying how people and teams really think, and how to help them do it better.
He’s a Chartered Engineer who has worked with clients in many sectors on three continents. He’s even run a gold mine in the middle of an African civil war.
Play his editor’s choice TEDx talk on the future of workplace thinking.
The Sluggish Car
Imagine driving a car that feels perfectly normal – until you discover the brakes have been dragging since day one. You’ve been wasting energy and going slow without realising it. That’s how most organizations think today. With one simple experiment, we’ll show you what happens when you take the brakes off your thinking.
The Equal Sprinters
Two sprinters cross the line together – one with perfect form, the other with awful style. Which would you choose to coach? The one with bad form – because that’s where the biggest gains lie. Your organization’s thinking style is holding it back, so imagine the change when we refine it. Same race – but you start winning.
The Busy Chef
A chef is frustrated. No matter how fast they chop, the prep takes too long. Then someone sharpens the knife, and suddenly, everything flows. That’s what sharper thinking does. You already have the skill and energy; we just hone the edge. Because sometimes, it’s not about working harder – it’s about thinking sharper.
Whichever it is – get in touch to hear specific ways to improve your thinking. As an external partner, we bring fresh vision and new thinking that your internal teams can’t generate alone, helping your organization step confidently into a future it might not otherwise see…