The Idea Generator

Brainstorming is the go-to method for generating ideas and solutions in teams, but it was proven not to work over 50 years ago. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and re-used for a variety of purposes to help you quickly generate, and focus on developing, only the best ideas.

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Chris challenges traditional approaches on how creative new ideas are generated, and provides valuable alternative tools to use on a daily basis to make innovation happen.
Bill Jarrard, Co-founder Mindwerx International
The Idea Generator is not just a set of tools but a way of thinking to help me design tomorrow in a practical, easy to digest way.
Rob Millar, Managing Director, Comotion Consulting Ltd

Chris Thomason shows you how to ask ‘killer questions’ and produce game-changing ideas. ‘The Idea Generator’ is smart, original, and highly useful.

Warren Berger, best-selling author of “A More Beautiful Question”
For a new and pragmatic approach to business growth, The Idea Generator is the book you need.
Steve Weston, former CEO of Mortgages, Barclays Bank
His initiative and passion for bringing new ideas to life is what has gone into his book, The Idea Generator. I believe all of us can use a boost once in a while to finding ways to be more creative in what we do each day. Chris lays out a simple approach that is easy to follow and implement – no matter who you are. Enjoy Chris’s personality throughout… he is one in a million!
Kerri K. Nelson, CEO & President, CustomersFirst Now

Powerful, no-nonsense, business thinking tools.

Stuart Mitchell, Group CEO, SIG plc

Insightful and practical, this book will provide you with fantastic advice how to generate better ideas in your business.

Oded Ran, Chief Executive Officer, Touchnote
Trigger the innovative side of your brain with the most comprehensive and powerful guide on the market.
Alejandro Maroto, Head of Innovation and New Business Services, Telefonica Business Solutions

Download the three templates here