Thinking outside of the box is great for ‘blue sky’ ideas for those of us with budgets of billions and deadlines in decades. However, if you live on planet Earth, that kind of thinking is disastrous for coming up with practical business ideas You need to focus the thinking by asking well-defined questions that incorporate the limitations in terms of resources available and target deliverables.
Your question needs to be a well-defined box that guides people’s thinking. The ideas they develop need to land within the constraints of your question. This is thinking inside the box, and it’s the best way to land lots of great ideas that are ideally suited to your needs. So next time you are looking for new ideas to answer an issue, spend more time defining the question first of all. Have a clearly defined box and then think inside it.