The term brainstorming was popularised by advertising executive Alex Osborn in his 1953 book Applied Imagination. The technique was something he’d been using during his time leading the BBDO agency, and brainstorming has become the default term for any creative … Continue reading
When was the last time you were asked a strategic question about your business and you responded by saying “I’ve no idea how we’d achieve that”? Have you ever given this answer to any big question? Probably not, for most … Continue reading
When running creative thinking sessions to find new opportunities, it can be quite stressful for the client when in mid-process, as there may seem to be no clear target in sight. However, this is all part of the process of … Continue reading
By Chris Thomason: I’ve previously posted ten of the best techniques I use to deliver business growth ideas. Here they all are in one place… #1: How to doom yourself from the start Never start off by being creative. Start … Continue reading
By Chris Thomason: I was involved in a discussion about alternative design processes recently when, by a strange coincidence, a client asked a similar process related question of me. This discussion evolved into a focus on the purpose of the … Continue reading
I’ve written previously about Natural Next Steps; the things that when made known to you are intuitively the things you should start doing immediately. These may be personal or business Natural Next Steps, but either way (in hindsight), they will … Continue reading