Select. Connect? Project! – Independent coffee shop loyalty scheme

CupOfCoffeeMost of the major coffee chains offer loyalty schemes but what can the independents do to challenge this? Offer a better scheme!

Online business www.cupstelaviv.com has 40 independent coffee shops in the city of Tel Aviv signed up to give their members unlimited coffee for a set monthly subscription fee. By paying the equivalent of £31 a month, members can visit one of the 40 coffee shops at any time and receive as many free coffees as they like. Another option is for a £18 subscription where members can have one free coffee each day.

An app advises members where the nearest participating shop is, and the businesses benefit from the extra revenue from the additional food sales ordered with the free coffees.

A great example of a great Select. Connect? Project!

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