We focus our process on your customer ecosystem including customer experiences, interactions, environments and channels of engagement. We also consider your overall customer propositions, your systems and your people. These are the areas where you can gain maximum benefit in the shortest timeframes.
We work with you to identify the ‘killer question’ and to define all constraints and what ideal outcomes will look like.
During this phase we review any relevant research to uncover interesting and useful insights.
The killer question is deconstructed into a series of sub-elements, which our creative process uses to generate a large number of initial solutions.
We work collaboratively with the client’s wider team to workshop these initial solutions.
These solutions are clustered and re-clustered many times to yield interesting growth opportunities.
These raw opportunities are shaped to produce 8 – 10 growth propositions which are presented in a final debriefing session.