6 new approaches for customer experience design

(Or fresh thinking around stale design perspectives). Want to consider some new approaches to your customer experience design process? Here are the six that we think merit the most consideration. 1: Use Touchpoint Terrain Maps instead of Customer Journey Maps … Continue reading

Boosting Executive Thinking

Our new book Boosting Executive Thinking is now available from Amazon – and we’re giving away TEN free copies. The most valuable asset you have in your organisation is your mind, and this workbook is designed to support your mental … Continue reading

Better Business Thinking workbook

My new book, the Better Business Thinking workbook has just been published. Have you noticed how some people seem to be naturals at coming up with practical, new ideas while others seem to struggle? The truth is that there’s nothing … Continue reading

The last phone call you will ever make…

The best experiences always trigger a strong emotional response for the user. The stronger the emotional connection with something – the deeper that memory is created in the mind of the user, and hence the easier recall of it in the future. … Continue reading