Building 20 – the most innovative building the world has ever known,

In 1943, as part of the American war effort, Massachusetts Institute of Technology (MIT) took on additional research for the military and hastily erected a building to house the scientists undertaking this work. This plywood based building was designed to … Continue reading

10 creative thinking techniques for better business ideas

By Chris Thomason:  I’ve previously posted ten of the best techniques I use to deliver business growth ideas. Here they all are in one place… #1: How to doom yourself from the start Never start off by being creative. Start … Continue reading

The last phone call you will ever make…

The best experiences always trigger a strong emotional response for the user. The stronger the emotional connection with something – the deeper that memory is created in the mind of the user, and hence the easier recall of it in the future. … Continue reading