Most of the major coffee chains offer loyalty schemes but what can the independents do to challenge this? Offer a better scheme! Online business www.cupstelaviv.com has 40 independent coffee shops in the city of Tel Aviv signed up to give … Continue reading
LinkedIn labs have released LinkedIn Maps where you can see a visualisation of your LinkedIn connections. It’s a very powerful tool to help you see groups, clusters and nodes within all your connections. I’d highly recommend giving it a go. But … Continue reading
Want to show you a new tool we’ve developed that is really quick and effective around connecting new and familiar things together to produce something interesting that has value. It’s called Select. Connect? Project! Select. First select two objects – … Continue reading
The term brainstorming was popularised by advertising executive Alex Osborn in his 1953 book Applied Imagination. The technique was something he’d been using during his time leading the BBDO agency, and brainstorming has become the default term for any creative … Continue reading
Great creative thinkers recognise that new ideas come from making new connections. And new connections arise when you try to connect two different things that you haven’t connected before. It seems that all aspects of our lives are becoming steadily … Continue reading
When was the last time you were asked a strategic question about your business and you responded by saying “I’ve no idea how we’d achieve that”? Have you ever given this answer to any big question? Probably not, for most … Continue reading
