Why menstrual cycles and purple ties cause innovation to fail

Menstrual synchrony is the effect where women who live together, or work in close proximity, tend to synchronise their monthly cycles. This is a process of nature – not one of personal choice – but how this physiological change actually … Continue reading

The last phone call you will ever make…

The best experiences always trigger a strong emotional response for the user. The stronger the emotional connection with something – the deeper that memory is created in the mind of the user, and hence the easier recall of it in the future. … Continue reading