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Monthly Archives: August 2012

BMW Art Car

Posted on August 9, 2012

Could you turn your product or service into a style icon with just a splash of paint? BMW did. The London 2012 Olympic festival is in full swing, and just around the corner from Seren’s offices is the BMW Art … Continue reading →

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Posted in Innovation, Stimulus | Tagged Art, Stimulus

Open innovation: Heineken draught beer challenge

Posted on August 1, 2012

It’s Olympics time here in London, and if there’s one thing that makes an evening’s sports viewing even better, it’s a beer. Or several beers, actually. Heineken is the official supplier of lager to the London 2012 Olympics, and they … Continue reading →

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Posted in Innovation, Stimulus | Tagged Open Innovation
 
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